The rapidly changing consumer behaviour and the emerging disruptive technologies have given rise to new challenges for the media and entertainment industry. These include a continuous change in search engine algorithms, decreasing readership, and content distribution. To overcome these challenges, it has become essential for companies to transform their entire supply chain from content development to delivering targeted content to customers and its consumption.
At Carnation, we deliver bespoke technology solutions that perfectly suit the media and entertainment businesses and help keep pace with the digital revolution, offer superior user experiences across platforms, create a distinctive brand voice, and maximize conversions. We help you leverage multiple distribution models, track, and analyse the readership data, simplify the content creation and management, and achieve the desired business outcomes.
Digital Media
Our proven expertise in digital media technology services and our strong digital technology credentials help organizations achieve faster time-to-market and establish leaner operations. We provide consulting, design, workflow management, supply of turnkey projects, build-operate-transfer, training, and outsourcing complex media technology operations through completely customized offerings. We offer digital media services that deliver results. Our team of professionals with diverse technical, analytical, and production coordination skills provides engaging and easy-to-use digital media solutions focused on creating the best user experience for clients.
AdTech
With more customers going online, Ad-tech has become important than ever. The more data available the more effective and engaging marketing strategies become. At Carnation, we offer advertising technology services with software and programs that target, analyse, deliver, and utilize data to make digital marketing successful and help organizations in making the most of their money spent. We make their processes efficient, help maximize the results of ad campaigns, analyse how customers interact with brands and provide customizable solutions to meet the needs of each individual campaign so that the business can then reap the benefits.
Electronic Media
Distributing content on electronic media requires advanced network quality and faster services. Through our advanced IT solutions, we help media firms, industries, and networks deliver high-quality experiences, seamless data production and distribution on TV as well as online platforms, and improved levels of customer support so that they may reach new audiences easily and engage more viewers.
Streaming & OTT
The way viewers interact and consume content has changed. Since broadcast television and the internet have converged, it has resulted in a unified platform that caters to all of the user’s needs without any hindrance. Through our advanced technology solutions, Carnation has helped content creators and distributors optimize their offerings for this space. We provide development, integration, implementation, and enhancement of systems that help enhance customer interaction and the conversion rate.